Las Vegas, NV, August 11, 2007 ñ It was only a matter of time before the ìMillennialî generation took notice of
famed entertainer Liberace, the original King of BlingÆ. The popularity of R&B, hip-hop and rap has taken sportswear out of the gym and propelled it into the luxury market. ìOstentatious to the extreme, garish in color and uninhibited in its lavishness, sportswear has become a status symbol
for the new urban elite.î This trend has Liberace written all over it! 
Collaborating with the Liberace Foundation, new and unique sneaker manufacturer Kashi Kicks presents the Liberace
Collection of ìkicksî inspired by the entertainerís extravagant and over-the-top lifestyle. Liberace was the single most charismatic and flamboyant entertainer of the 20
th century. He was a man of multiple
talents and was especially known for his extravagant costumes, signature classical piano concerts where he îleft out
the boring partsî and for his self-deprecating humor. Liberace out-earned every other entertainer of his genre and
generation and was a star of the stage and the screen. The Liberace Museum in Las Vegas is a living tribute to his
inimitable life. Following a recent visit to the Liberace Museumís Outside the Shoe Box exhibit, the Kashi Kicksí principals were
excited to design a collection of shoes that represent the brazen bling that Liberace is famous for. Kashi Kicksí VP of
Marketing adds ìMy grandmother loved him and I grew up watching Liberace on television. He really was the original
King of BlingÆ.î Alan Kashi, designer for Kashi Kicks, has a background in jewelry design and is directly connected with hip-hop culture. The company is known for their highly decorative, detailed and dazzling sneakers coveted by the celebrity feet of
George Clinton, Flava Flav, Dj Unk, Slim of 112, Cool from the producer duo Cool & Dre and Casey Hampton of the
Steelers. ìWith the introduction of this sneaker collection, Liberaceís street credibility is bumped up a notch.î A portion of proceeds benefits the Liberace Foundation. The mission of the Foundation is to help talented students
pursue careers in the performing and creative arts through scholarship assistance. Fame Farm LLC, the Liberace Foundationís exclusive licensing agency, is actively involved in the strategic marketing of
Kashi Kicksí Liberace Collection. Kashi Kicksí Liberace Collection will be available for wholesale purchase at MAGIC in August 2007. See the kicks with bling at KashiKicks.com.
