Las Vegas, NV, February 2, 2011 – Marina Bay Sands, the newest integrated resort offering from Las Vegas Sands
Corporation, launches a corporate licensing program selecting Fame Farm to direct the campaign.
Marina Bay Sands, the newest integrated resort offering from Las Vegas Sands Corporation
destination for business, leisure and entertainment
Singapore’s Central Business District and transforms Singapore’s skyline and the country’s tourism
landscape. The Marina Bay Sands
exhibition facilities, theaters, world-class entertainment and the
The three hotel towers are crowned by the Sands SkyPark on the 57th story.
Marina Bay Sands offers a rich assortment of
licensing opportunities for a broad range of product and service categories
program centers on branded sensory offerings
ingredients. The program includes all of the destination’s impact centers
ArtScience Museum and SweetSpot®.
“We are excited about the depth of rich opportunities that the Marina Bay Sands brand offers to
new destination is an overwhelming financial success and its licensing partners
to directly tap into the destination’s valuable hotel, convention, shopping,
Marina Bay Sands licensed products will
experience.” emphasizes Fame Farm CEO, Michael Feder.
The program plans to garner initial acquisitions in the food and beverage category followed by partnerships in the
apparel, fashion accessories, jewelry and personal care categories
Marina Bay Sands Singapore
LAUNCHES CORPORATE LICENSING PROGRAM
newest integrated resort offering from Las Vegas Sands Corporation, selects
to direct the brand’s corporate licensing program.
Marina Bay Sands, the newest integrated resort offering from Las Vegas Sands
Corporation, launches a corporate licensing program selecting Fame Farm to direct the campaign.
the newest integrated resort offering from Las Vegas Sands Corporation
destination for business, leisure and entertainment. The landmark building is situated in the heart of
Singapore’s Central Business District and transforms Singapore’s skyline and the country’s tourism
Marina Bay Sands destination offers a luxury hotel, state-of-the
class entertainment and the finest shopping and dining in the region.
The three hotel towers are crowned by the Sands SkyPark on the 57th story.
Marina Bay Sands offers a rich assortment of brand assets which may be leveraged to provide
a broad range of product and service categories. The new Marina Bay Sands
on branded sensory offerings that incorporate and reference the property’s unique strategi
all of the destination’s impact centers including the Sands SkyPark
rich opportunities that the Marina Bay Sands brand offers to
overwhelming financial success and its licensing partners are provided the support necessary
into the destination’s valuable hotel, convention, shopping, dining and entertainment offerings.
will serve as an extension of the once-in-a-lifetime Marina Bay Sands on
Fame Farm CEO, Michael Feder.
garner initial acquisitions in the food and beverage category followed by partnerships in the
apparel, fashion accessories, jewelry and personal care categories.
