Case Study: The Liberace Museum and Foundation

Objective: To re-establish and nourish the Liberace brand with the entertainer’s existing fan base and to extend the brand to younger generations.  Liberace is remembered for his glorious excess, that is: a huge ring on every finger, floor-length Mink fur...

Tony Curtis to Appear at International Licensing Expo

Las Vegas, NV, April 12, 2010 – Tony Curtis is one of the most successful actors of his era, appearingin a number of the most popular and acclaimed films of the late 1950’s and early 1960’s. Curtissymbolizes The Golden Age of Hollywood and is legendary for his good...

MARINA BAY SANDS® LAUNCHES CORPORATE LICENSING PROGRAM

Las Vegas, NV, February 2, 2011 – Marina Bay Sands, the newest integrated resort offering from Las Vegas SandsCorporation, launches a corporate licensing program selecting Fame Farm to direct the campaign.Marina Bay Sands, the newest integrated resort offering from...